The reference manual for exhibition & event managers
Exhibitions have long since taken their rightful place in the pantheon of communication tools. And that is not all. Marketing budgets are increasingly being skewed towards fairs and exhibitions. Germany’s sustained economic growth as a high-powered exporting nation can only bolster the trend, because first-hand experience and active engagement is one recipe for the success of brand and service presentation – also abroad.
And such success is plannable. With the right partners, exhibiting companies hold all the trumps for their exhibition appearance. And just who stands for this success is comprehensively portrayed in the 12th edition of EXPODESIGN & EVENTCONCEPT. Depicted there are companies from a broad spectrum of different disciplines:
- live communication,
- architects/designers,
- exhibition construction firms,
- system manufacturers and
- sub-contractors.
It has long since become customary to create individual brand worlds using interdisciplinary teams. Whether for temporary constructions, showrooms or events, these companies can develop programmes tailored to their clients’ very own special needs. The reference manual provides just what corporate executives responsible for exhibitions and communication and marketing professionals need, at a glance and all in one single volume.
This website presents EXPODESIGN & EVENTCONCEPT for the first time – in addition to the print version – as an E-BOOK (electronic book). It uses the power of motion picture via internet and by this means becomes interactive, effective and full of effects.
